What Is Private Equity, and Why Does It Matter to You?
A plain-language guide to what private equity actually is, how it differs from the stock market, and why it now matters to ordinary investors and not just institutions.
Read the articleMost advisor software is priced either per advisor per month, commonly in the range of roughly $100 to $200, or per firm per month for a bundled platform covering a whole office. A small practice using one tool for client relationship management, another for financial planning, another for reporting, and another for portfolio analysis can easily end up paying over $1,000 a month once every subscription is added together, even though each individual tool looked affordable on its own.
Two firms can pay very different amounts for what looks like the same category of software. The difference usually comes down to a handful of factors that are easy to overlook when you are just scanning a pricing page.
A tool that only does CRM costs less than a platform that also handles goal planning, cashflow projection, and estate planning in one place.
Per-advisor pricing scales with headcount, while per-firm pricing is often flat regardless of how many advisors use it.
Software that administers private market offerings, capital calls, and distributions is typically priced as a separate module from everyday practice management.
Basic reporting costs less than tools that extract holdings from brokerage statements, look through to the underlying funds, and score drift against policy targets.
A solo practitioner usually wants per-advisor pricing, since it scales down to a single seat and nothing more. A firm with several advisors sharing clients, workflows, and a CRM often finds per-firm pricing simpler, since adding a new advisor does not mean negotiating a new line item. Neither model is better in the abstract. The right one depends on how many advisors you have today and how fast you expect that number to change.
The most common reason advisor software ends up costing more than expected is not any single subscription. It is the total of several subscriptions that were each chosen for one job: one for intake, one for planning, one for reporting, one for the client portal. Each one is reasonable in isolation. Added together, a two-advisor firm can be paying well over $1,000 a month for a stack that still requires manual work to move data between the pieces.
“The real cost of advisor software is rarely the subscription you see. It is the subscriptions you forgot you were adding together.
Core client intake, CRM, needs analysis, and basic planning tools, usually priced per advisor per month.
The same practice functions plus advanced financial planning, estate planning, and multi-carrier insurance and annuity workflows, priced per firm per month regardless of advisor count.
Offering management, investor onboarding, capital calls, distributions, and tax automation, priced as its own tier since it serves a distinct part of the business.
Before deciding a price is too high or too low, it helps to ask what is actually bundled in. Does the quote include the client-facing portal, or is that a separate line item? Does it cover every advisor at the firm or just one seat? Does it include portfolio-level analytics, or only basic reporting? A lower number that excludes half of what your firm needs is not actually the cheaper option once you add back the missing pieces.
The honest way to compare software cost is to price out everything your firm actually uses today, add it up, and compare that total to what a single platform would charge for the same scope. That comparison, not the headline number on any one pricing page, is what tells you whether you are paying a fair price.
Ebix Meridian prices Meridian Solo at $149 per advisor per month and Meridian Complete at $699 per firm per month, covering practice management, financial advisory tools, and white-labeled client portals in one platform. Private Markets Essentials and Professional are priced separately at $499 and $999. Book a demo and get a straight answer on what your firm would actually pay.
Book a demoA practical guide for independent advisory firms adding private-market offerings to their practice: suitability, operations, tax administration, technology, and the client conversation, in one document.
Get the white paperA plain-language guide to what private equity actually is, how it differs from the stock market, and why it now matters to ordinary investors and not just institutions.
Read the articleBehind every durable portfolio is a strategy that connects goals, time horizon, and risk. A plain-language walkthrough of the frameworks advisors use, and where private markets fit.
Read the articlePast the hype, an AI agent is software that completes a bounded task using the firm's own data and shows its work. Here is where agents genuinely earn their keep in advisory work, and the guardrails that separate useful from dangerous.
Read the articleEbix Meridian brings private-market operations, planning, and AI assistance into one platform for advisory firms. Request a demo on scenarios from your own practice.